So coasting through Costco the other day, I noticed that they finally fixed the gravest thing they've ever done. Costco once again carries Kraft blue box Mac'n'Cheese! The price is even the same as before. Many people may not have even noticed it was gone.
This has caused me to reflect on the possible causes for the stoppage. One option is as I argued in a past post, that Costco was trying to capture some of the lucrative mac'n'cheese profits for their own brand. But I have developed a second theory that isn't malicious on Costco's side.
As much as I do love Kraft, the corporation has been having some especially difficult times as of late if you follow them much. Yes, I follow the corporate health of my favorite food. Anyhow, the Kraft manufacturers may have been putting pressure on Costco by raising the prices at which Costco purchases Kraft products. Costco could pass on the extra cost to the customer (bad for customers), Costco could cut their own margin on the product (bad for Costco), or Costco could phase in their own mac'n'cheese as a muscle-flexing stunt to Kraft. Such a boycott could convince Kraft to return to the lower pricing levels in order to get their volume back up to normal.
It pains me to think that the producer of such a tasty food might do that. But rationally I must face that option. While I may never know if it is true, I sure do hope that Kraft and Costco keep up healthy relations so I can benefit from inexpensive tastiness.
--Steve
P.S. I still haven't figured out how to make an account on this, so it's still posted under Suzanne's name I think.